Credits     

 

A. General Education

35

 

B. Business Required Core

51

 

C. Specialization

Marketing Option (21)

Electives (6)

27

 

D. BBA Cognate Requirement

11

 

E. Practicum and Senior Research Project

09

 

Total Credits Hours

133

A. General Education Requirements

[35 CREDITS]

 

         

CLUSTER 1:  Language and Communication                      (10 Credits)

ENGL 111 Language and Writing Skills I                                 2

ENGL 112 Language and Writing Skills II                       2

FREN 121 French for General Communication I                    2

FREN 122 French for General Communication II                             2

CMME 115 Introduction to Communication Skills                          2

CLUSTER 2:  Social and Behavioural Sciences, Humanities       (05 Credits)

PSYC 105 Introduction to Psychology OR                     3

SOCI 105 Principles of Sociology                                    3

EDST 202 Introduction to Philosophy of

Chiristian Education (Mandatory)                     2

CLUSTER 3:  Natural and Physical Sciences, Mathematics       (09 Credits)

COSC 117 Fundamentals of Computing Skills                        3

MATH 121 Colllege Algebra Applicable to each Department         3

CLUSTER 4:  Religion, Theology and Philosophy             (9 Credits)

RELB 163 Life and Teaching of Jesus                             3

RELB 251 Principles of Christian Faith                                    3

RELT 385 Biblical Foundations of Ethics                                 3

CLUSTER 5:  Health and Physical Education          (03 Credits + NC)

PEAC 100 Physical Actvity                                                   NC

BIOL 140 Human Body in Health and Disease OR                  3

HLTH 200 Health Principles                                            3

CLUSTER 6:  Counselling, Career Planning                              (NC)

GNED 125 Study Skills (Mandatory)                               NC

GNED 230 Career Exploration and Planning        OR              NC

GNED 468 Job Search Strategies and Techniques (Optional)          NC

CLUSTER 7:  African Studies                                               (2 Credits)

African Studies                                                        2

B. Business Required Core

[51 Credits]

ACCT 221 Principles of Accounting I                             3

ACCT 222 Principles of Accounting II                                      3

BKFN 310 Business Finance                                            3

BSAD 305 Business Research Methods                                   3

BSAD 325 Business Communication                              3

BSAD 330 Quantitative Methods for Business Decisions                3

BSAD 341 Business Law I [Commercial]                                  3

BSAD 342 Business Law II [Company Lawl]                             3

BSAD 435 Entrepreneurship and Small Business Magt.                   3

BSAD 480 Strategic Management                                   3

ECON 225 Principles of Microeconomics                      3

ECON 226 Principles of Macroeconomics                     3

HRMA 235 Human Resource Management                            3

MGNT 255 Principles of Management                                    3

MGNT 425 Management Information Systems                       3

MKTG 250 Principles of Marketing                                3

MKTG 335 Service Marketing                                         3

C. Areas of Options

 

[26 credits]

MKTG 315 Consumer Behaviour                                    3

MKTG 325 Selling & Sales Management                                 3

MKTG 340 Integrated Marketing Communications                3

MKTG 350 Marketing Management                               3

MKTG 360 International Marketing                               3

MKTG 455 Marketing Research                                      3

MKTG 480 Marketing Planning and Strategy                          3

Electives                                                                   5

SIX HOURS OF ELECTIVES IS TO BE SELECTED FROM THE FOLLOWING COURSES:

BSAD 460 E-Commerce                                         3

MGNT 325 Material & Supply Chain Management                3 

MKTG 435 Distribution and Logistics Management               3

MKTG 465 Brand Management                                                3

MKTG 460 Export Administration                                  3

MKTG 470 Integrative Case Study in Marketing                    3

MKTG 490 Seminar in Marketing                                   3

MGNT 315 Insurance and Risk                                        3

 

 

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